PERPETUAL MENTOR (Portfolio Edition) Measure Results: "Ladder Your Pipeline Stages"
If it's important enough to do, it's important enough to measure and report
Targets evolve from research & analysis of needs, market sectors, geography
Suspects meet all external requirements for a target account
Prospects have been qualified for need, fit, funds and decision timeline
Customers / clients / accounts have purchased something and/or signed a deal
Select this product to advantage your execution by refreshing: 4 stages through which to drive new business development 4 labels to identify the purpose of each stage 1 word to crystallize the value of a pipeline metaphor
Estimated 00:02:15 to use. Perpetual Mentor timings are approximate.
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Innovated by BTC Institute, Perpetual Mentor products are two-sided business summary cards. The portfolio edition is so entitled because it fits inside a standard US letter-sized writing folio. The cards are laminated to provision these products to deliver value throughout one's career.